Recognition at the Rural Roundup

Reno Tahoe has announced the recognition of Art Jimenez, Executive Director of Tourism Sales at the Reno-Sparks Convention & Visitors Authority (RSCVA), as the recipient of the prestigious 2025 Excellence in Tourism Award. This accolade was presented by Travel Nevada during the 32nd Annual Rural Roundup event in Laughlin on April 10, highlighting the influence of attentive tourism stewardship within the region.

Contributions to the Reno Tahoe Territory

With over 30 years of expertise in the tourism industry, Jimenez has been instrumental in enhancing the tourism strategy for the Reno Tahoe Territory (RTT), encompassing the areas of Reno, Sparks, Carson Valley, Lake Tahoe, Virginia City, and Carson City. His leadership has significantly improved visitor experiences and has been key in crafting a unified vision that bolsters the region’s global attractiveness.

Acknowledgment and Community Spirit

Upon receiving the award, Jimenez stated, “This award is a reflection of the important work being done by so many tourism professionals in Reno Tahoe and throughout the State of Nevada. I’m proud to serve alongside a network of individuals who strive to showcase the best of our region through collaboration, innovation and passion for inviting and welcoming visitors to explore our home. It’s a privilege to work in the tourism and hospitality industry in our great state, and I’m humbled by the honor.” His remarks emphasize the collaborative efforts that enhance the tourism landscape in Nevada.

Highlighting Nevada’s Tourism Excellence

Jimenez was selected as one of seven distinguished honorees from various tourism territories across Nevada, underscoring the diversity and dedication of professionals enhancing the state’s tourism sector. The Excellence in Tourism Awards dinner recognizes individuals committed to advancing tourism in their respective communities, focusing on the significant role they play in promoting local and state-wide tourism.

About Reno Tahoe

Reno Tahoe is a vibrant four-season destination that beautifully merges the charm of Western heritage with the allure of natural surroundings. The area boasts the largest alpine lake in the country alongside “The Biggest Little City in the World.” Driven by an ambitious transformation, Reno Tahoe offers travelers world-class attractions and exhilarating outdoor experiences, complemented by a rich calendar of cultural, culinary, and sporting events. The Reno-Sparks Convention and Visitors Authority, established in 1959, plays a pivotal role in promoting tourism throughout Washoe County, which includes Reno, Sparks, and North Lake Tahoe.

For more information, visit VisitRenoTahoe.com.