Kenerator: Revolutionizing Power Solutions for Homeowners
LAS VEGAS, NV., April 8, 2025 – Amidst growing concerns over frequent power outages stemming from severe weather and infrastructure failures, entrepreneur Ken Goodrich has unveiled Kenerator, a new platform aimed at modernizing the standby generator and battery backup sectors.
Meeting the Demand for Reliable Power
Goodrich, recognized for his transformative work with companies such as ARS and Goettl Air Conditioning & Plumbing, leverages his vast experience to address a sector challenged by increasing demand. His interest in power solutions can be traced back to his childhood, where he first engineered a mini power generator.
“With Kenerator, we’re bringing the experience, capital, and strategy needed to transform the home generator market,” said Goodrich. “Homeowners deserve reliable power, especially as outages increase.”
Strategic Growth Initiatives
Kenerator is positioned to grow substantially, with a robust $150 million acquisition pipeline that prioritizes storm-prone regions, particularly the Gulf Coast, with plans for nationwide expansion. Key acquisitions include:
- Alternative Home Energy & Maintenance (Dallas, TX): This firm, rebranded as part of Kenerator, specializes in generator sales and services for both residential and commercial clients.
- GenPro (Houston, TX): Recognized as the largest U.S. Cummins dealer, GenPro will benefit from Kenerator’s enhanced resources to better serve residential clients.
- Suncoast Power Solutions (Tampa, FL): Founded in 1992, this contractor specializes in Generac systems and enhances Kenerator’s footprint in the Tampa Bay area.
These strategic moves are designed to consolidate and innovate within a fragmented generator market across the United States.
What Sets Kenerator Apart
Kenerator distinguishes itself with a commitment to customer service and operational excellence:
- Expert Installations: The in-house, certified “Kengineers” ensure high-quality installations and services, eliminating reliance on subcontractors.
- Enhanced Customer Experience: Kenerator employs technology to streamline the customer journey, from initial inquiries to ongoing support, providing over 100 FAQ videos for emergency assistance.
- Proven Reliability: With extensive knowledge of brands like Kohler, Generac, and Cummins, Kenerator offers warranties that provide peace of mind.
- Training and Workforce Development: Through its training academy, Kenerator is committed to developing a skilled workforce to address industry shortages.
- Focus on Critical Needs: The company prioritizes maintenance services for households dependent on power for life-sustaining systems.
The Future of the Generator Market
The U.S. residential generator market, valued at $6.6 billion in 2024, is set for significant growth, with an expected CAGR of 6.8% reaching $12.74 billion by 2034. This growth reflects the rising frequency of power outages and the increasing need for reliable energy solutions. Kenerator is strategically positioned to capitalize on this trend and reshape the market.
“The market is fragmented, and homeowners are underserved. With the right strategy, capital, and execution, Kenerator will lead this transformation,” Goodrich commented.