Dennyse Sewell’s Journey at the Pioneer Center for the Performing Arts
Dennyse Sewell’s connection to the Pioneer Center for the Performing Arts began at the tender age of ten when she attended a concert there with her music class. Captivated by the experience, she poured out her emotions in a long essay, without imagining that this venue would become a significant part of her life.
From Ticket Seller to Executive Director
Sewell’s involvement with the Pioneer Center officially started in 2003 as a ticket seller while she was a student at the University of Nevada, Reno. With a degree in conservation biology in hand, she found herself uncertain about her career path as her peers moved on to graduate studies.
“I just wasn’t sure that was my calling,” she reflected on her post-graduation dilemma, characterizing the period as a “quarter-life crisis.” Fortunately, an opportunity arose, and under the mentorship of Willis Allen, the then-executive director, Sewell took on various roles, each expanding her skill set.
Over the years, she transitioned into supervisory positions, ultimately being promoted to executive director in early 2019. This shift marked a significant change, both for her and her colleagues. “You go home Dec. 31 as their co-worker; you come back Jan. 1 as their boss,” noted Sewell.
Crisis Amidst a Pandemic
Just a year into her leadership role, the COVID-19 pandemic hit, forcing the closure of venues like the Pioneer Center. The arts industry suffered devastating losses, with a reported 73% decline in value nationwide.
“How do I ensure that this legacy cultural institution doesn’t go bust under my watch?” Sewell questioned during those turbulent times. As the Pioneer Center canceled performances, she focused on keeping her team intact, maintaining a fully paid staff while working remotely to navigate the crisis.
Weekly Zoom meetings kept morale up, with the team sharing recommendations for Netflix specials to ease the strain of isolation. While many organizations scrambled to implement new health protocols, Sewell adopted a more cautious approach, opting to assess the evolving situation without rushing into potentially ineffective measures.
Reopening and Recovery
In fall 2021, the Pioneer Center began to reopen with the much-anticipated presentation of *Hamilton*, observing health regulations such as mask mandates and vaccination checks. “But we were back. We were finally back,” Sewell recounted, expressing the collective relief felt by staff and attendees alike.
Today, the Pioneer Center stands stronger than before, having more than doubled its team size since the reopening. Sewell remarked on the renewed enthusiasm among audiences, as they eagerly revisited performances they cherished prior to the pandemic.
Community and Youth Engagement
Sewell’s commitment extends beyond major productions; she is dedicated to enhancing youth engagement in the arts. Through the Pioneer Center Youth Programs, she facilitates opportunities for children to experience live performances, ensuring that the joy of the arts is shared across the community.
“Maybe it’ll light them up; maybe it won’t, and that’s OK,” Sewell acknowledged, encouraging inclusivity and exposure to the arts for everyone.
As Sewell reflects on her journey from an enthralled ten-year-old to the leader of the Pioneer Center, her passion for the arts and commitment to community resilience continue to shape the vibrant culture of Reno.