Reno’s monthlong Artown festival wrapped up today, closing a milestone 30th anniversary with a record-breaking slate of over 650 events that spanned the entire city. Held annually throughout July, Artown 2025 underscored its reputation as one of the most expansive and inclusive arts festivals in the United States, drawing tens of thousands of residents and visitors to participate in a vibrant celebration of creative expression.
From live concerts under the stars to interactive art walks, theater performances, dance competitions, and literary readings, Artown’s programming transformed Reno into a living canvas of cultural engagement. More than 100 venues—including parks, museums, galleries, and pop-up stages—hosted events that reflected the city’s diverse artistic voice and community-driven spirit.
This year’s headlining acts included nationally acclaimed musicians and performance groups who took to the stage at Bartley Ranch Regional Park, the Reno Events Center, and Rancho San Rafael Regional Park. Visual arts also had a strong presence, with large-scale installations and juried exhibitions presented by local and international artists. Public murals, chalk art displays, and open studio tours made art accessible at street level, often with hands-on participation encouraged.
“Artown has become more than a festival—it’s a movement that reflects Reno’s creative soul,” said Beth MacMillan, Artown’s Executive Director. “Our 30th anniversary was a powerful reminder of how the arts bring people together, spark dialogue, and build pride in our community.”
Among the standout programs this year were community-led poetry slams, inclusive dance showcases, and educational workshops that welcomed artists of all ages and backgrounds. The festival also continued its tradition of supporting youth engagement through hands-on activities and family-focused events held in public libraries and community centers across the city.
Artown’s appeal lies not only in its scale, but also in its mission. Since its inception in 1996, the nonprofit festival has prioritized access and inclusivity, offering the majority of its events free of charge. With foundational support from the City of Reno, local sponsors, and regional cultural organizations, Artown has cultivated a model of civic arts programming that many other cities look to replicate.
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This year’s festival also emphasized Reno’s evolving identity as an arts-forward city. With its growing population, influx of creative professionals, and increasing investment in public art, Reno is positioning itself as a Western cultural hub. Artown serves as both a catalyst and a showcase for this transformation—bridging heritage and innovation through multidisciplinary experiences.
“Artown is a key part of why Reno is now recognized not just as a gambling destination or gateway to Lake Tahoe, but as a cultural center in its own right,” said a local gallery owner who hosted a series of sold-out shows during the festival.
The economic impact of Artown is also significant. Local businesses—from restaurants and hotels to craft retailers and transportation providers—reported strong foot traffic and increased revenue tied to festival programming. According to preliminary estimates from the Reno-Sparks Convention and Visitors Authority, Artown 2025 may have generated several million dollars in direct and indirect local spending.
As the festival concludes, organizers have already begun planning for Artown 2026, which promises to build on this year’s momentum with new collaborations and expanded outreach. For the thousands who attended this summer, the memories left behind reflect not only performances and art displays, but a shared sense of connection and creative belonging.